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Service Offered by Ad-agency:- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion, Follow-up to evaluate ad effectiveness, public relation, publicity, market analysis and market research etc. The ad-agency must see the services offered by the ad-agency are serving its need or not.
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Marketing mix of Dettol Handwash
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
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why do we need marketing segmenttion
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
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