Importance of the positioning, Marketing Management

Assignment Help:

Importance of the positioning or why positioning:

1.       To create a distinctive place of a product or service in the minds of potential customers.

2.       To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.

3.       Place an intelligible service within a more tangible frame of the reference.

4.       Help influence for the both service development and the redesign of the existing services.

5.       Follow considerations of competition's possible moves and responses so that appropriate action can be taken as

6.       To give the right target market the reason of buying services and then design the whole strategy

7.       To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.


Related Discussions:- Importance of the positioning

Boston consulting group, Boston Consulting Group By using the matrix...

Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a).   Stars   refer to   high- growth, high-share businesses or (they require a lar

Explain the stage involved in the product life cycle concept, QUESTION 1 ...

QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to

Fruit store, write an algorithm to calculate fruit for a fruit store for ex...

write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00

Marketing management, what are the various attributes a buyer will expect o...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Consumer, Consumer mind is a Black Box

Consumer mind is a Black Box

Show the advertising objectives, Q. Show the Advertising Objectives? A...

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

How are fewer buyers affected in business-consumer market, How are fewer bu...

How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.

What is residual or affordable method, Q. What is Residual or Affordable Me...

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

Branding.., typesa of branding like producer''s name,picture-figure,name of...

typesa of branding like producer''s name,picture-figure,name of product,colour

Need\importance of a marketing information system, Need\Importance of a Mar...

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd