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Importance of the positioning or why positioning:
1. To create a distinctive place of a product or service in the minds of potential customers.
2. To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.
3. Place an intelligible service within a more tangible frame of the reference.
4. Help influence for the both service development and the redesign of the existing services.
5. Follow considerations of competition's possible moves and responses so that appropriate action can be taken as
6. To give the right target market the reason of buying services and then design the whole strategy
7. To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
How should Shoppers? Stop develop its demand forecasts?
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
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