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Importance of the positioning or why positioning:
1. To create a distinctive place of a product or service in the minds of potential customers.
2. To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.
3. Place an intelligible service within a more tangible frame of the reference.
4. Help influence for the both service development and the redesign of the existing services.
5. Follow considerations of competition's possible moves and responses so that appropriate action can be taken as
6. To give the right target market the reason of buying services and then design the whole strategy
7. To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
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Various approaches by FMCG companies ..
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
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