Importance of the positioning, Marketing Management

Assignment Help:

Importance of the positioning or why positioning:

1.       To create a distinctive place of a product or service in the minds of potential customers.

2.       To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.

3.       Place an intelligible service within a more tangible frame of the reference.

4.       Help influence for the both service development and the redesign of the existing services.

5.       Follow considerations of competition's possible moves and responses so that appropriate action can be taken as

6.       To give the right target market the reason of buying services and then design the whole strategy

7.       To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.


Related Discussions:- Importance of the positioning

What is growth stage of product life cycle, What is Growth Stage of Product...

What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

7p, USES OF 7PS IN INDUSTRIES

USES OF 7PS IN INDUSTRIES

Discuss the role of human resource management, Question 1: (a) Effectiv...

Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th

Name the main marketing communication disciplines or tools, Name the main m...

Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see

Business process, marketing business process of automobiles company.

marketing business process of automobiles company.

What is a behavioral measure of customer satisfaction, What is a behavioral...

What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Factors affecting the choice of distribution channel, Factors affecting the...

Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd