Importance of the positioning, Marketing Management

Assignment Help:

Importance of the positioning or why positioning:

1.       To create a distinctive place of a product or service in the minds of potential customers.

2.       To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.

3.       Place an intelligible service within a more tangible frame of the reference.

4.       Help influence for the both service development and the redesign of the existing services.

5.       Follow considerations of competition's possible moves and responses so that appropriate action can be taken as

6.       To give the right target market the reason of buying services and then design the whole strategy

7.       To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.


Related Discussions:- Importance of the positioning

What types of tools use in sales promotion scheme, What types of tools use ...

What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a

Profit/loss, #questioahmed buys a plot of land for Rs.96000.He sells 2/5 of...

#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who

Test marketing, What is test marketing? Explain the various approaches that...

What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.

Marketing mix, design marketing mix for product fash wash

design marketing mix for product fash wash

Describe the various pricing methods, Question 1: What are the purposes...

Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?

Algebra , the ordered pair (-1, -1) is a solution of the system -4x + 2y = ...

the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false

Promotion, i have to market a luxury soap for a company and than present a ...

i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,

Ethics sustainability and culture, I will provide a cases from the media th...

I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar

What is understand by extended marketing mix, Question 1: a) What is m...

Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd