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Carrying out a market analysis
The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtime. Researching the marketplace is significant because it will show how developing or future changes in the market may affect any market segments in your business, or your business entirely.
We use three heading for taking out market analysis:
A. Research
B. Analysis
C. Draw conclusions
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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