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Market and Sales management
End of Module Project
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted.
How have sales strategies and tactics evolved to take account of contemporary marketing directions and changing buyer behaviour?
How might current sales management strategies be developed and improved upon?
Your response should be in the form of a written report of between 1000 - 1500 words.
The learning outcomes for this assignment are:
o Classify and analyse different sales functions
o Critically evaluate recruitment, selection, and retention plans for sales people
o Design sales plans
o Create sales presentations
o Analyse and assess sales management and leadership strategies
o Apply understanding of good practices in sales force management
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