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Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
identify and briefly describe four trends in the macro /market environment
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
briefly explain the trend?
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
Market Expansion?
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
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