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Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a media delivering advertiser's message to the target audience. Broadcast media is in general two types:-
a) Television
b) Radio
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
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How should price be set on a product or service for the first time?
brief explanation on positioning
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