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Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a media delivering advertiser's message to the target audience. Broadcast media is in general two types:-
a) Television
b) Radio
consumer profile of typical buyer of rayban
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Marketing mix of Dettol Handwash
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Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
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