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What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
explain the varius approaches that are followed by f m c g companies in test marketing
#question draw an bcg matrix with an numerical example..
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
topic review on setting product strategy
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
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