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Q. Explain the Stages of Product life cycle?
Stages of Product life cycle.
a) Introduction stage - Advertising for consumers and Personal selling for middlemen.
b) Growth Stage - Advertising for consumers and Personal selling for middlemen.
c) Maturity Stage - Advertising and sales promotion.
d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.
e) Obsolescence - No Communication.
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Why is environmental appraisal important for an organization
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser
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