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Q. Explain the Stages of Product life cycle?
Stages of Product life cycle.
a) Introduction stage - Advertising for consumers and Personal selling for middlemen.
b) Growth Stage - Advertising for consumers and Personal selling for middlemen.
c) Maturity Stage - Advertising and sales promotion.
d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.
e) Obsolescence - No Communication.
approches of test marketing in FMCG
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
is this grammatically correct or not?
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
What are the types of wholesalers in primary participants of distribution channels? Types of wholesalers in primary participants of distribution channels are as given here: the
marketing process
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
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