Explain the stages of product life cycle, Marketing Management

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Q. Explain the Stages of Product life cycle?

Stages of Product life cycle.

a) Introduction stage - Advertising for consumers and Personal selling for middlemen.

b) Growth Stage - Advertising for consumers and Personal selling for middlemen.

c) Maturity Stage - Advertising and sales promotion.

d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.

e) Obsolescence - No Communication.

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