Explain the stages of product life cycle, Marketing Management

Assignment Help:

Q. Explain the Stages of Product life cycle?

Stages of Product life cycle.

a) Introduction stage - Advertising for consumers and Personal selling for middlemen.

b) Growth Stage - Advertising for consumers and Personal selling for middlemen.

c) Maturity Stage - Advertising and sales promotion.

d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.

e) Obsolescence - No Communication.


Related Discussions:- Explain the stages of product life cycle

Makerting mix, #quest explain the ansoff product or makerting mix and its r...

#quest explain the ansoff product or makerting mix and its revance in makerting.

Describe the dimensions of service quality, Question: As the marketing ...

Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Describe about the direct marketing, Describe about the direct marketing ...

Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and

Marketing information system and marketing research, What is different betw...

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Importance of the pricing, Importance of the pricing: Pricing is one of...

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

Case study, AThe rise of personal computers in the mid 1980s spurred intere...

AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num

Test marketing, various approaches that are followed by FMCG companies test...

various approaches that are followed by FMCG companies test marketing in marketing management

Advertising and sales promotion, Advertising and sales promotion Advert...

Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only

Mcom, the various approaches that are followed by FMCG companies in test ma...

the various approaches that are followed by FMCG companies in test marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd