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Q. Explain the Stages of Product life cycle?
Stages of Product life cycle.
a) Introduction stage - Advertising for consumers and Personal selling for middlemen.
b) Growth Stage - Advertising for consumers and Personal selling for middlemen.
c) Maturity Stage - Advertising and sales promotion.
d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.
e) Obsolescence - No Communication.
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
in context of marketing, explain three approaches that were use in early days
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
PEST ANALYSIS IN AN ENGINEERING FIRM
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
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