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Major factors influencing buying behaviour:
A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.
Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour.
what is: competencies, customers, and competition?
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
The physical attributes of a product constitute a tangible product.
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
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