Major factors influencing buying behaviour, Marketing Management

Assignment Help:

Major factors influencing buying behaviour:

A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.

Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour.

Related Discussions:- Major factors influencing buying behaviour

Mba student at westwood college, what is: competencies, customers, and comp...

what is: competencies, customers, and competition?

Define augmented product, Augmented Product An augmented product is on...

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

Global markets, Understanding other cultures is vital to success in the glo...

Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha

Benefits of using the marketing concept in organisation, Question 1: a)...

Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa

What are the two types of exchange, What are the Two types of exchange ...

What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin

Tangible product, The physical attributes of a product constitute a tangibl...

The physical attributes of a product constitute a tangible product.

Stan australia, need to write an assignment on stan Australia over 2500 wor...

need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc

Explain the key function of marketing communication, Explain the key functi...

Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There

Explain the rice model, Question : (a) What is a knowledge management ...

Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages