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Major factors influencing buying behaviour:
A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.
Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour.
Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
how to draw consumer profile of a typical buyer of ray ban?
explain the various approaches that are followed by FMCG companies in test marketing
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
What is the slope of a line that contains points (2,4) and (-2,-4) ?
Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly. Early adopters will continue purchasing and l
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
I want assignment
Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
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