Advantage of benchmarking , Marketing Management

Assignment Help:

Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate the characteristics of another firm's successful process, so that those acceptable results may be acheived. One of the disadvantages is that a similiar process may deviate even slightly from firm to firm, so to merely copy another firms's best practice may not be wise.

Benchmarking is a widely accepeted method of process improvement, yet a firm may encounter resistance when enquiring about benchmarking another business entity. Many companys consider their successfull processes as assets, and would be relectant to share details in order to protect such assets.

 


Related Discussions:- Advantage of benchmarking

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

What is the effective way to internet marketing strategy, What is the effec...

What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.

Principle of efficient clint agency relationship, Q. Principle of efficient...

Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im

Advantages of the e - marketing, Advantages of the E - Marketing 1.    ...

Advantages of the E - Marketing 1.       High speed of interaction 2.       Low cost provision and maintenance 3.       Ability to provide mass customization 4.

Brand promotion, What do you think that thisbrand promotion technique can b...

What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

Brand policies., what is the importance of branding policies in an organisa...

what is the importance of branding policies in an organisation

Line streching, what are the types of line streching? give its examples

what are the types of line streching? give its examples

What is the role of remote login considerably, What is the role of Remote L...

What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat

Segmentation, identify and explain four common segmenting variables

identify and explain four common segmenting variables

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd