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Media Used by Competitors: While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider competitors as well as leaders of that industry. If advertiser doesn't consider competitors move regarding media then it is possible that advertiser's market share is taken by competitors. If industry-leader is utilizing T.V as media then the advertiser too should consider the same media. The advertiser should have a close watch on media-strategies and ad-budget of competitors. Nevertheless competitor's strategies must not be followed blindly as it is possible that decision of competitor is wrong.
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
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