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Media Used by Competitors: While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider competitors as well as leaders of that industry. If advertiser doesn't consider competitors move regarding media then it is possible that advertiser's market share is taken by competitors. If industry-leader is utilizing T.V as media then the advertiser too should consider the same media. The advertiser should have a close watch on media-strategies and ad-budget of competitors. Nevertheless competitor's strategies must not be followed blindly as it is possible that decision of competitor is wrong.
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
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