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Media Used by Competitors: While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider competitors as well as leaders of that industry. If advertiser doesn't consider competitors move regarding media then it is possible that advertiser's market share is taken by competitors. If industry-leader is utilizing T.V as media then the advertiser too should consider the same media. The advertiser should have a close watch on media-strategies and ad-budget of competitors. Nevertheless competitor's strategies must not be followed blindly as it is possible that decision of competitor is wrong.
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
what are famous examples of down-market stretching done by large companies?
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Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
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