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Explain the objectives of marketing research.
Marketing research is usually conducted to achieve the following objectives:
a) To identify the psychographics and demographics of customer
b) To distinguish the impact of promotional attempts
c) To identify customer reaction to a new product
d) For forecasting sale
e) For anticipating competitive moves
f) To search ’what went wrong.
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
what is the difference between goods marketing and services marketing?
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
sir, i want to creative assignments based on models of consumer behaviour
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
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