Explain the objectives of marketing research, Marketing Management

Assignment Help:

Explain the objectives of marketing research.

Marketing research is usually conducted to achieve the following objectives:

a) To identify the psychographics and demographics of customer

b) To distinguish the impact of promotional attempts

c) To identify customer reaction to a new product

d) For forecasting sale

e) For anticipating competitive moves

f) To search ’what went wrong.


Related Discussions:- Explain the objectives of marketing research

Evaluate year to date variance for each category, You are the manager of an...

You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t

How are functions of marketing program important, How are functions of mark...

How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after

Difficulties in evaluation advertising effectiveness, Difficulties in Evalu...

Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are

Solely to increase the profits, does the marketing exits solely to increase...

does the marketing exits solely to increase the profits

What are the corporate strategy of stakeholders, What are the corporate str...

What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder

Define channels of distribution according to stanton, Normal 0 ...

Normal 0 false false false EN-IN X-NONE X-NONE

Situation analysis, the consumer report indicates how customers perceive yo...

the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for

What are the advantages of using e-commerce, What are the advantages of usi...

What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd