Explain the objectives of marketing research, Marketing Management

Assignment Help:

Explain the objectives of marketing research.

Marketing research is usually conducted to achieve the following objectives:

a) To identify the psychographics and demographics of customer

b) To distinguish the impact of promotional attempts

c) To identify customer reaction to a new product

d) For forecasting sale

e) For anticipating competitive moves

f) To search ’what went wrong.


Related Discussions:- Explain the objectives of marketing research

What is understand by extended marketing mix, Question 1: a) What is m...

Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da

#title.CASELET 2, HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

Integrated marketing process model, Problem 1: What do you meant by the...

Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.

Forms of direct marketing\channels for direct marketing, Forms Of Direct Ma...

Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir

Safety, explain right to safety

explain right to safety

Product mix, What do you mean by product mix .

What do you mean by product mix .

Illustrates the term product, Illustrates the term product? In straight...

Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd