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what is importent of positioning?
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Considering the concept of product life cycle, where would you put video games in their life cycle
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
what is the difference between goods marketing and services marketing?
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
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