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Problem :
a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing environment factors when assessing the attractiveness of each market.
b) Explain the product life cycle concept.
c) Using appropriate examples, describe why some products go through lifecycles referred to as:
i. fashions; ii. styles; iii. fads.
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
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