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Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
what is marketing mix
consumer mind is a black box -discuss
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
what do you understand by marketing management? explain its importance in modern business world
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
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