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Enumerate about the marketing communications
Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy services and products. Focus was on products and on one-way communications and there was a short-term perspective. Expression 'marketing communications' emerged as a wider range of tools and media evolved, and as scope of the tasks that these communications activities were expected to accomplish expanded. Additionally to awareness and persuasion, new goals like developing understanding and preference, reminding and reassuring customers were recognised as significant aspects of the communications effort. Direct marketing activities heralded a new approach as one-to-one, two-way communications began to shift the focus from mass to personal communications effort.
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
3x(squared)=21
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