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Enumerate about the marketing communications
Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy services and products. Focus was on products and on one-way communications and there was a short-term perspective. Expression 'marketing communications' emerged as a wider range of tools and media evolved, and as scope of the tasks that these communications activities were expected to accomplish expanded. Additionally to awareness and persuasion, new goals like developing understanding and preference, reminding and reassuring customers were recognised as significant aspects of the communications effort. Direct marketing activities heralded a new approach as one-to-one, two-way communications began to shift the focus from mass to personal communications effort.
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
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define international marketting and furnish its features?
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A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
What are the various strategies of product mix
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
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