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Enumerate about the marketing communications
Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy services and products. Focus was on products and on one-way communications and there was a short-term perspective. Expression 'marketing communications' emerged as a wider range of tools and media evolved, and as scope of the tasks that these communications activities were expected to accomplish expanded. Additionally to awareness and persuasion, new goals like developing understanding and preference, reminding and reassuring customers were recognised as significant aspects of the communications effort. Direct marketing activities heralded a new approach as one-to-one, two-way communications began to shift the focus from mass to personal communications effort.
what is market offers
prodact mix of lg company
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design marketing mix for product fash wash
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
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Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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critically analyze mr.vincent''s reasoning
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
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