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Determine about the Competition- pricing decisions
Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to charge a price higher than competitor for fear of losing customers. Additionally, he may avoid charging a price lower than competitor. Since it may result in price war that we have recently seen in the case of soft drinks, washing powder , mobile phone etc.
what is meant by line extension of a product?
A new technology mobile which get auto charge while using.
various approaches followed by FMCG companies in test marketing
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Need some help reversing a calculation using Excel.
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
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