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Determine about the Competition- pricing decisions
Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to charge a price higher than competitor for fear of losing customers. Additionally, he may avoid charging a price lower than competitor. Since it may result in price war that we have recently seen in the case of soft drinks, washing powder , mobile phone etc.
what do we mean a distribution chanals?
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
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define international marketting and furnish its features?
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