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Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
explain the various approaches that are followed by FMCG companies in test marketing
How can I submite problems for review
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
comprehensive discussion about promotion and adverising
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
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