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Question 1:
A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products.
a) Show with relevant examples the different levels of the term product.
b) Describe the different elements that need to be considered when designing a product.
c) Discuss how the product life cycle can be applied to the hospitality industry
Question 2:
Discuss the various internal and external factors that should have been considered when setting price for the entrance of Pamplemousses Garden.
Question 3:
Discuss how technology is changing marketing as a business function in the 21st century and how effective they are in the present era.
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
consumer mind in a block box
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
considering the concept of product life cycle, where would you put video games in their life cycle
stages of buying process
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
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