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Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
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Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
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Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
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What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
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