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Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Process design can best be improved by Adopting a strategy of continuous improvement.
The market for labor can be studied use a supply and demand framework. The demand for labor is from employers who use labor to produce goods and services. The supply of labor is
Discuss the factors that need to be considered when developing an international marketing communication campaign
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
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