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Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Illustrate why marketing research is important to a firm specially in a competitive market situation
explain the varius approaches that are followed by f m c g companies in test marketing
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
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