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Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
This is the number of times a consumer purchases the similar product within a specific time interval.
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
strategies to apply product line filling?
What necessitated the replacement of traditional advertising with positioning
remidies or green marketing
CONSUMER MIND IS A BLACK BOX DISCUSS
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
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