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Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
process of disigning distribution channel
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
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