What are benefits of a firm by retaining its customers, Marketing Management

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What are some benefits of a firm by retaining its customers?

A firm accrues several benefits by retaining its customers are as give below:

Increased Revenue: it increases in revenue.

Decrease in Cost of Selling: it is profitable in the future.

Advertising: use for marketing.

Cross Selling Possibilities: There is potential customer includes.

Structural Ties: it attracts new customers.

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