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Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
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