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Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
CREATING STRATEGIC ADVANTAGE
what definition of total sales?
In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
what is segmentation,positioning?
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
value pricing products
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