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Explain about the Marketing Information System.
As demonstrated in the given figure:
Figure: Marketing Information System
Marketing information System means the application of the system approach to the chore of collecting, analysing, interpreting and organizing, marketing information. As demonstrated in above figure marketing information has 4 sub system that is, internal records, marketing research, and analysis of information and marketing intelligence.
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What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
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