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Explain about the Marketing Information System.
As demonstrated in the given figure:
Figure: Marketing Information System
Marketing information System means the application of the system approach to the chore of collecting, analysing, interpreting and organizing, marketing information. As demonstrated in above figure marketing information has 4 sub system that is, internal records, marketing research, and analysis of information and marketing intelligence.
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
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