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Explain about the Marketing Information System.
As demonstrated in the given figure:
Figure: Marketing Information System
Marketing information System means the application of the system approach to the chore of collecting, analysing, interpreting and organizing, marketing information. As demonstrated in above figure marketing information has 4 sub system that is, internal records, marketing research, and analysis of information and marketing intelligence.
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
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What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
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