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Q. Headline - Component of print Advertising Copy?
It refers to words which are in most important positions of advertisement. These words are read initial by the audience. These are specified in larger type size. Headline is the mainly important part print ad- copy. Headlines pull the attention of audience and arouse the interest of readers in rest part of ad-copy. It must be clear, simple, short and should attract/hold attention of the audience. It should be shown in a prominent manner in the advertisement copy. It can be about significant feature of the product and manufacturer's achievement in addition to Special offers or special news etc.
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
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Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
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Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
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