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Explain about the selling in the function of the marketing.
Selling in marketing:
This is a significant aspect of marketing under that ownership of goods is transferred by the seller to buyer. When sales will not be there than all the marketing activates will go waste. During selling activities marketer has to do various activities as like creating demand, motivating customer to buy the products and selecting distribution channels, etc.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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