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DAGMAR APPROACH
Definition: - Define advertising objective measuring advertising results.
Hierarchy- of effective model
1) Awareness: - Making the consumer conscious of the existence of the brand or company.
New features are added in already existing products.
Product initiates for the first time.
2) Comprehension: - Next objective must be to develop an understanding of
What the product is and what it will do the customer that is how it will satisfy the needs of customer.
3) Conviction: - Persuading the consumer to by the product.
Developing a mental disposition to purchase the product that is a belief that this product can best satisfy the customers need.
4) Action:- Getting the consumer to actually purchase the product.
With aid of an example of a manufacturer, define segmentation?
The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c
when in the organization would it be applicable to practice the 3 different buying situations
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
What is test marketing and various approaches followed by FMCG companies
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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