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DAGMAR APPROACH
Definition: - Define advertising objective measuring advertising results.
Hierarchy- of effective model
1) Awareness: - Making the consumer conscious of the existence of the brand or company.
New features are added in already existing products.
Product initiates for the first time.
2) Comprehension: - Next objective must be to develop an understanding of
What the product is and what it will do the customer that is how it will satisfy the needs of customer.
3) Conviction: - Persuading the consumer to by the product.
Developing a mental disposition to purchase the product that is a belief that this product can best satisfy the customers need.
4) Action:- Getting the consumer to actually purchase the product.
Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
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