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Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any organization or a system. It is also necessary for the research designer to have the knowledge of the information source, and how the system works. The required knowledge could be acquired by providing answer to the following Q:
1. What is the source of the information?
2. To be handled by humans?
3. To be handled by mechaniery?
4. To be handled by electronically?
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
define marketing .its importance
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Explain in role of managers in marketing communication Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should a
Virgin Mobile (VMA) Australia is a leading consumer focused mobile network with its headquarters based in Sydney. VMA has official retail stores located in the following Australian
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
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