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Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any organization or a system. It is also necessary for the research designer to have the knowledge of the information source, and how the system works. The required knowledge could be acquired by providing answer to the following Q:
1. What is the source of the information?
2. To be handled by humans?
3. To be handled by mechaniery?
4. To be handled by electronically?
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
approaches of fmcg companies in test marketing
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What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
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