Question 1:

Using examples from a Business-to-Consumer market of your choice:

a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .

b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.

Question 2:

You are working as Marketing Executive with an organization of your choice. Using illustration from your business:

a) identify and explain the alternative channels of distribution that may be employed by your organization.

b) explain how your business could develop and maintain effective relationships with its channel members.