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Question 1:
Using examples from a Business-to-Consumer market of your choice:
a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .
b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.
Question 2:
You are working as Marketing Executive with an organization of your choice. Using illustration from your business:
a) identify and explain the alternative channels of distribution that may be employed by your organization.
b) explain how your business could develop and maintain effective relationships with its channel members.
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
Hi there. I want to make an assignment and want to know the prices.? please
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suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
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