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What is marketing audit in MIVE?
Marketing audit:
The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to periodically ensure that the marketing plan emphasizes the countries strengths within ways which are compatible along with shifting market sentiments, fashions, preferences, current events, priorities and needs of relevant market players. It helps to classify marketing opportunities and new or potential markets.
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
2 calculations
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
If 3a-2b=8 and a+3b=7, what is the value of 4a+b?
What is the slope of a line that contains points (2,4) and (-2,-4) ?
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
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