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Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
what is advertising according to an experts
factors infkuencing company strategy
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