Explain the role of managers in marketing communication, Marketing Management

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Explain in role of managers in marketing communication

Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should account for their communications spend. Development of long-term relationships with customers, whether in b2b or b2c markets, is now an essential aspect of marketing policy. Customer retention is vital today and various devices like loyalty schemes are used to shape long-term customer behaviour.

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