Assignment maketing anagement, marketing, Marketing Management

Assignment maketing anagement, marketing, Marketing Management

Assignment Help:

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.

Related Discussions:- Assignment maketing anagement, marketing

Explain about the measuring of retaining customers, Explain about the measu...

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Distinguish between quantitative and qualitative research, Question: Ma...

Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin

Component of modern concept of the marketing, Component of modern concept o...

Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer

Define the strategies for product positioning, Define the Strategies for Pr...

Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr

What is strategic control in MIVE, What is strategic control in MIVE? ...

What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi

Implementation of the waste-to-energy recycling plant, Question 1: Disc...

Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the

Channel design process, describe different stages of channel design process...

describe different stages of channel design process

What are the important facts of marketing, What are the Important facts of ...

What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma

How many key elements are comprised in green marketing, How many key elemen...

How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th

Initiating price change, what are the notes?

what are the notes?

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd