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case study questions to be answered.
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
consumer mind in a block box
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.
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