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Definition concerns the cognitive response
This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience must be regarded as active problem-solvers who use marketing communications to help them in their lives, in purchasing services and products, and in managing organisation-related activities. For instance, brands are developed partly to help consumers and partly to assist marketing effort of the host organisation. A brand can inform consumers quickly that, among other things, 'this brand means x quality', and through experience of similar brand purchases consumers are assured that their risk is minimised. If problem facing a consumer is 'which new soup to select for dinner', by choosing one from a familiar family brand the consumer is able to solve it with minimal risk and great speed. (Module 3), individuals may or may not be aware of cognitive processing they engage in, as it varies according to a variety of factors.
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
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how do i simplify 7ab(to the -2 power) divided by 3w
CUSUMER MIND IS A BLOCK MIND DISCOUSES
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
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