Explain objective and task method, Marketing Management

Assignment Help:

Q. Objective and Task Method?

This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.

a) Determining Objectives.

b) Identifying Advertising Tasks.

c) Estimating Costs of these Tasks.


Related Discussions:- Explain objective and task method

Describe the one-way communication, Describe the one-way communication ...

Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v

What is the aim of direct marketing, Question 1: (i). What is the aim ...

Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco

Lg company, prodact mix of lg company

prodact mix of lg company

Price discrimination, This is a practice where one firm sells the similar p...

This is a practice where one firm sells the similar product at several prices in several markets.

Describe the leavitts model of change, Question 1: (a) Describe the Le...

Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to

Value chain, a value change of a company

a value change of a company

Working of first barrier of exchange in intermediaries, Define the working ...

Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar

Conditional probability, Two events A and B are said to be dependent when  ...

Two events A and B are said to be dependent when  B  can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd