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Describe the important roles participants of a distribution channels.
Participants in the Channel:
There are two kinds of participants into the channel. The first participants in the channels of distribution are the manufacturer, there the middlemen that is the manufacturers’, wholesalers retailers and agents. The secondary participants comprise the facilitating agencies as the financial institution, public carriers, public warehouses and the advertising agencies.
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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