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1. Discuss Lipton's bases for segmenting Lipton's consumer markets.2. Examine Lipton's target marketing strategy from the product offering seen above.3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.(b) Determine the factors that would determine the success of your integrated marketing communication project.
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
what is basic strategy and organizational of resources
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
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