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1. Discuss Lipton's bases for segmenting Lipton's consumer markets.2. Examine Lipton's target marketing strategy from the product offering seen above.3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.(b) Determine the factors that would determine the success of your integrated marketing communication project.
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
what is core markiting
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
3x(squared)=21
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