Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Market segmentation producer or how to segment the market:
1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a view to get an insight into customer motivation, attitudes and behaviour and based on this insight developing a which is administered to a sample group of the customer. The objectives of this is to collect data on
A. Attributes sought in a product and their priority ratings,
B. Brand awareness and rating of the different brands,
C. Product uses patterns
D. Customer attitudes towards the generic product and product category itself
E. Media habits of sample respondents.
2. Analysis stage: after collecting the data, it is analyzed by the factor analysis. This is used to identify the factors that differentiate customer habits. The marketer can give used to cluster customers into maximally different groups.
3. Profiting stage: in this stage each cluster is profiled in terms of the media habits, attributes, and behaviour and consumption habits. The marketer can give each segment a name based on a dominant distinguishing characteristics.
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
one primary segmets and two secondary segments
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
the advandages and disadvantages of marketing philosophies.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd