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Tender Pricing:
Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchased by Institutional customers.
Such customers typically go by competitive bidding through sealed tenders. They seek the best price consistent having the minimum quality specification & thus bag the order.
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
marketing is a science for the management of a value delivery system
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
identify the major trends in the firm''s natural and technological environment.
How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
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