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Tender Pricing:
Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchased by Institutional customers.
Such customers typically go by competitive bidding through sealed tenders. They seek the best price consistent having the minimum quality specification & thus bag the order.
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
why we need to study promotion in marketing?
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Marketing strategy development
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pest analysis of any sbu
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
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