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Tender Pricing:
Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchased by Institutional customers.
Such customers typically go by competitive bidding through sealed tenders. They seek the best price consistent having the minimum quality specification & thus bag the order.
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
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