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What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Question 1 Define e-tailing. Explain the future of electronic retailing Question 2 Explain the factors which are leading to the growth of retail sector Question 3 Descri
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Discuss the importance of strategy and good leadership in marketing
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