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1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
A good or service an organization makes in quantity to sell on the open market is a product.
How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
describe the elements of a company''s marketing enviroments
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