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Question 1
(a) Describing a situation, suggest how marketing communications might assist:
- perceptual selection
- perceptual organization
(b) Describe the high- and low-involvement decision-making processes.
(c) How might the environment influence marketing communication?
Question 2
(a) Define market segmentation and explain its importance?
(b) How might you segment the markets for the following:
i. Toys ii. Air travel iii. Pens iv. Soft drinks v. Breakfast cereals (c) List the seven social value groups and identify their prime core values.
Question 3
With the aid of a clear diagram and appropriate examples, describe how the environmental forces of the environmental context might affect Marketing Communications of a brand.
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
is product a yype of service
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
marketing impact of well designed service guarantee
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
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