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Question 1
(a) Describing a situation, suggest how marketing communications might assist:
- perceptual selection
- perceptual organization
(b) Describe the high- and low-involvement decision-making processes.
(c) How might the environment influence marketing communication?
Question 2
(a) Define market segmentation and explain its importance?
(b) How might you segment the markets for the following:
i. Toys ii. Air travel iii. Pens iv. Soft drinks v. Breakfast cereals (c) List the seven social value groups and identify their prime core values.
Question 3
With the aid of a clear diagram and appropriate examples, describe how the environmental forces of the environmental context might affect Marketing Communications of a brand.
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Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
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