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Question 1
(a) Describing a situation, suggest how marketing communications might assist:
- perceptual selection
- perceptual organization
(b) Describe the high- and low-involvement decision-making processes.
(c) How might the environment influence marketing communication?
Question 2
(a) Define market segmentation and explain its importance?
(b) How might you segment the markets for the following:
i. Toys ii. Air travel iii. Pens iv. Soft drinks v. Breakfast cereals (c) List the seven social value groups and identify their prime core values.
Question 3
With the aid of a clear diagram and appropriate examples, describe how the environmental forces of the environmental context might affect Marketing Communications of a brand.
explain the various approach that are followed by SMCG companies in test marketing
do u have someone expert in this field
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
is this grammatically correct or not?
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
on line marketing
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
explain the various approaches that are followed by fmcg companies in test marketing
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
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