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Question 1
(a) Describing a situation, suggest how marketing communications might assist:
- perceptual selection
- perceptual organization
(b) Describe the high- and low-involvement decision-making processes.
(c) How might the environment influence marketing communication?
Question 2
(a) Define market segmentation and explain its importance?
(b) How might you segment the markets for the following:
i. Toys ii. Air travel iii. Pens iv. Soft drinks v. Breakfast cereals (c) List the seven social value groups and identify their prime core values.
Question 3
With the aid of a clear diagram and appropriate examples, describe how the environmental forces of the environmental context might affect Marketing Communications of a brand.
explain one stage channel of distribution
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
explain right to safety
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I am in very critical condition. i am in bachelore level for 8th semester with the assignment of completion of research based report and i am unable to collect all information in m
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
what is the primary activity
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
Discuss the issues associated with a total outsourcing of CIS for WV8.
2(x + 4) = 30
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