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Illustrations of intangible satisfactions
Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of National Health Service (NHS), charities, educational institutions and other non-profit organisations, like housing associations. These organisations not only increasingly recognise the need to communicate with different audiences but also perceive value in being seen to be 'of value' to their customers.
There is also evidence that some brands are trying to meet emerging needs of some consumers who want to know track record of manufacturers with respect to their environmental policies and actions. For instance, growth in 'Fair trade' products, designed to provide fairer and more balanced trading arrangements with producers and growers in emerging parts of the world, has influenced Kraft that it should engage with this form of commercial activity. Typhoo claims on its packaging: 'care for tea and our tea pickers'.
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
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Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
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Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
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#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
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