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Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
If somebody is analytical then it means the one is always thinking about things - analyzing, pondering, etc. A one who is analytical will have all of the facts about something befo
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
Market growth is the measured potential for a product type to attract more consumers spending.
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"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
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