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Q. Show the Disadvantages of Support media ?
1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds.
2) Sometimes posters as well as wall paintings create nuisance for the house owners when these are pasted/ made without their permission.
3) It is costly if employed on a national -basis.
4) Sometimes Obscene as well as vulgar posters are posted at public places for advertising of movies. It has unfavourable public reactions.
5) It may perhaps distract the attentions of the drivers of vehicles and may lead to accidents
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Characteristics of Sellings oriented concept of marketing, Marketing Management
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
describe management skills
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
I want a research paper to be written of around 2500 words , kindly help me in the same.
my assignment (case study ) on selected organisation
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