Cost advantage of penetration pricing strategy, Marketing Management

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How is penetration pricing strategy give cost advantage over innovating firm?

In the case to outlook penetration pricing strategy is more commercial than financial. It is more risky than a skimming price strategy. This firm plans to make the new product profitable over to long era. This may face the situation which net lubants might later use him production techniques that will offer them a cost advantage over the innovating firm.


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