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Q. Explain about Promotion Mix?
Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.
Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
write the core concepts in marketing with their explanation.
what are the various approaches to marketing?
what definition of total sales?
Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
depict the concept of line stretching and the three uses for it?
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