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Q. Explain about Promotion Mix?
Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.
Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
what is concepts of marketing?
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
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