Explain about promotion mix, Marketing Management

Assignment Help:

Q. Explain about Promotion Mix?

Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.

Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.


Related Discussions:- Explain about promotion mix

Buying process, what is proposal solicitation in buying process

what is proposal solicitation in buying process

Algebra - systems of equations word problems, The sum of the digits of a ce...

The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work

Role , role of marketing an organization and society

role of marketing an organization and society

What are tools of product differentiation, What are Tools of Product Differ...

What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s

Explain about the demographic trends, Explain about the Demographic Trends....

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris

Movements versus shifts, Problem: Movements Versus Shifts For each of th...

Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp

International marketing., Companies entering emerging markets for the first...

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

How can marketing decision support system, What decisions do companies face...

What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?

State what is meant by perceived risk, Question: Consumers have to cons...

Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta

How is advertising affected by retaining customers, How is Advertising affe...

How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd