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Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups, and geographic regions: many subcultures make up important market segments, and the marketers often design products and marketing programs tailored to their needs. Social classes are relatively homogenous and enduring divisions in a society which are ordered and whose members share similar values, interests, and behaviour. Social classes have the following characteristics:
a. Persons within a given social class to behave more alike.
b. Social classes are hierarchical.
c. Social classes are not measured by a single variable but it is measured by a weighted function of one's occupation, income, wealth, education, status, prestige, etc.
d. Social class is continuous rather than concrete with the individuals able to move into a higher social class or drop into a lower class.
Considering the concept of product life cycle, where would you put video game in their life cycle
Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
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i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
You are currently working for a company called Pierogi''s and More....
explain Henry Assael Model of buying decision behaviour along with diagram
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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
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